We don’t cut corners.

We don’t copy formulas.

We make what we’d take, and take it seriously.

-The Midknight Labs Team. 

 With science we’re stronger.

 

Meet the Midknight Labs Team!

 

Gabe Lehto

Working as a supplement store manager, certified personal trainer, and assistant manager at a gym, Gabe brings boots-on-the-ground knowledge to Midknight Labs. He knows exactly what athletes look for in a product, because he’s helped thousands find it. 

Jon Hildenbrand

Having experience as a food scientist and our ever-grounded voice of reason, Jon plays a crucial role in testing oversight and formulating clean synergistic ingredient blends. He makes sure everything we release is as safe as it is effective. 

Ethan Hulbert

Ethan handles operations, finance, and long-term strategy for Midknight Labs. He also leads our visual identity and design work, creating the look and feel of the brand you see today.

 

The Creation of Midknight Labs

It Started With an Idea

We believed the fitness world deserved better, It needed products built on actual results and quantitative data.

So we set out on a journey to redefine what truly effective fitness supplements can be.

(Image above is our first mascot logo design.)

The Quest for the Perfect Pre-Workout

We dissected what makes a pre-workout genuinely great, combining research, real feedback, and performance data to identify every essential trait it needed to deliver REAL results. 

(Image above is the first beta ‘Pump Tech’ logo and our first label mock up design for the finished product.)

Our One Year Plan

Our path was clear: study and formulate, test samples in real gyms, gather unfiltered user feedback, and refine until our product met the highest standard - ours. 

(Image above is the feedback form from our clinical trial in 2024)

By Athletes, for Athletes

We don’t just study fitness; we live it, train it, and compete in it. Midknight Labs was built by athletes who understand what real performance demands.

(Image above is of Ethan [Middle] and Gabe [Right] Competing at the Emerald Cup in the Men’s Physique Natural category during May 2025)

 Forging Midknight Labs

With the formula locked and a vision in sight, Midknight Labs was born as a brand rooted in scientific precision, transparency, and professionalism.

(Image above is the first iteration of the Midknight Labs logo)

Launch Was Only the Beginning

After a year of trials and relentless refinement, we’ve officially brought our first creation to life. Pump Tech was made with the intention to surpass all expectations of what a pre-workout can be.

(Image above was taken by Gabe when the first shipment of Pump Tech pre-workout was delivered)

Looking Ahead

Pump Tech is only the beginning of our journey. We’re already deep in the catacombs of the Midknight Laboratory concocting our next killer formula... stay tuned!

(Image above is the final Midknight Labs logo alongside our company slogan, this was used for promotional attire.)